DIGITAL DESIGNS
2021
Singaporeans Celebrate!
CapitaMall Organisation
As retail mall organisation, CapitaMall, strives to relight with new energy through the pandemic, this mall visual creative was designed with National Day as the event marker.
ILLUSTRATION STYLE
Vibrant colours and contemporary graphic styles were adopted. Versatile and friendly illustrated characters were created to engage with the heartland family demographic.
COLOUR SCHEME
The colour scheme was carefully drafted to paint 2 primary colours of patriotic red and white, as well as complementary pops of warm friendly yellow and fresh aqua to liven up the scene.
2019 - 2020
What's On in
Leng Kee City
SSC@Hoy Fatt Family Service Centre x 3Pumpkins
“What’s On in Leng kee City” is an event mapping board where everyone in Lengkok Bahru can feel free to contribute to upcoming events and to know what is going on at a glance! Agencies are also able to use this map for their future activity mapping.
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We want to help improve communication among the different communities as there seems to be a lack of event coordination where events often clash or go unnoticed.
PROJECT BACKGROUND
'Seeing the Obvious' is a place-making and community building project co-created by artists, educators, social service providers, students and residents in Lengkok Bahru. Community gaps, needs and assets were identified through a flagship programme ‘Let’s Go Play Outside’ by 3Pumpkins in partnership with South Central Community Family Service Centre.
OBJECTIVE
Through a four-month design process, we want to create works that enhances living experiences of residents, fostering relationships among neighbours and provide platforms to express community issues.
